At what cost?

Published by Marketing Team on the 23rd Nov 2018

Price. What is cheapest? Can I get a good deal? Who is the cheapest online? Won't this cheaper part be just as good?......

This is a tough subject for many businesses in the current market. Everyone wants the best value for money, and quite rightly so. BUT, with a "right tool for the job" ethos, you have to look at pricing completely differently and look further and wider to see the bigger picture. The inital cost of a workstation you use to earn a living is completely irellvant. To gain an accurate picture of the ACTUAL 'Cost' of your workstation we must look into the future to a point in time 4 years from now and ask the following questions:

How many times has this machine crashed?

How many times has this machine failed an 8 hour render 7 hours into it and had to be restarted?

How many times has this machine lost my work/ data?

How many times did a component fail and need replacing?

If a component failed, how long did i have to wait for a replacement?

Whilst waiting for that replacement, how many man hours did I lose and how much money have these delays and losses cost my business?

Did these issues and delays harm my reputation and customer relationships?


This isn't a list of doomsaying negativity. Its simply a list of very serious issues/ considerations as to WHY professional and enterprise grade hardware exists. Playing Call Of Duty for a few hours of an evening is not mission critical. If your gaming PC suddenly fails, the outcome is simply that you can't play games for a while until you get it fixed. The sun will rise and set and the world keeps spinning. Professional workstation and server hardware is a completely different beast.

When you rely on a machine to keep your business running, there is a potential for every minute, hour or day of downtime to be costing you thousands of pounds. Maybe even millions if you are in the finance sector. The initial expenditure on the machine pales into insignificance when we focus on looking at what the actual cost to the business is over a 3-5 year period of service.

Downtime = £ lost

Uptime = Lack of Downtime

Lack of Downtime = £ saved through increased productivity yielding a rapid ROI which usually EASILY covers the initial investment LONG before the system reaches the end of it's usable life. Basically the system you'd expect to use for around 3 years will have paid for itself in the first 12 months. Add to that the financial benefits of building a solid reputation for service, punctuality and reliability and it's easy to see the value proposition of proper, professional equipment.

We will never promise to be the cheapest or the 'best deal' out there until we have discussed your exact needs. What we will promise is a true workstation. A tool for your job that won't let you down. If it does (lets be honest, any man made component can fail at some point) then rest assured that the enterprise grade components we use all carry an enterprise grade warranty replacement SLA. This means you'll be back up and running usually within 24 hours....there will be no "please allow upto 28 days for repair/ replacement" with any of our kit.

We are not interested in being 'the cheapest online' - we are not interested in being 'the best deal' because these yard sticks only measure and take into account the initial cost. Our sole interest is in providing you with a rock solid, perfectly suited tool for you to run your business with. We let your needs dictate the specification and the initial cost is always very reasonably based on the cost of those components used for the solution. That's it!

Tools, NOT Toys.

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